Jean-Louis Callier (France Boissons) : “This autumn, it’s all about fruity wines and big wine promotional campaigns”
September 4, 2011
On the website l’Hotellerie Restauration, which provides specialist information for wine professionals from that sector, Jean-Louis Callier, the wine director for France Boissons, has recently identified the trends – marketing, as well as economic – which have emerged in favour of the summer season : “We have seen a movement towards good value wines. For example, our campaign for fresh, summery Reds and Rosés has been a notable success, for a range which is totally contemporary : fresh, fashionable wines, especially rosé. We have been able to appeal to young people with packaging which is adapted for various occasions – large, magnum-style containers for example – and to women with wines which are light and elegant.”
In themselves, these wine trends are nothing new, but France Boissons have seen to it that these elements are incorporated into their range, while working to maintain attractive wine prices. “This autumn, we are offering fruity wines, promoting a selection of different French regions : our Biobon range, certified organic, a Gascony wine which is sweet and above all fresh and delicious, our XVIII Saint-Lucet with a nod to a famous New World wine, Escudo Rojo. Big promotional campaigns allow our clients to remain competitive with consumers buying wines for pleasure.”
Wine sales have supplied occasions for France Boissons to organise the project ‘VIP’ (Vin Initiative Pro) in shops between 21st and 25th September. These meetings will give way on the third Thursday in October to the Défilé des Primeurs (Early Wine Show), which is followed in December by Sparkling Wine Week. Such events are a chance to strengthen existing clients relations and to find new wine retail outlets : “[This project has taught us] that having a nation-wide identity allows us to unite our teams. The wine events have really mobilised our sales team, who have been involved in inviting all our wine clients and prospective clients to come to these tastings and discover some unexpected examples of great wines! This project has provided the opportunity to take the initiative when creating events, really making the week your own : a great deal of contacts have been secured either through sales or by finding new retail outlets. This has inspired our wine clients with a new perception of what a professional wine agent can do for them.”
Useful tips on how and where to buy wine in Philippines, wine shops in Manila, Makati, Ortigas, Alabang, wine stores in Pampanga, Subic, Angeles City and Clark Freeport are here for the convenience of wine lovers and wine shoppers. This wine shop is generally regarded by wine lovers to be the best place to buy wine in Manila.
Residents of Manila, Subic, Cebu, Pampanga, Angeles City and Clark Freeport look for a good place to buy fine wine. Wine lovers and connoisseurs discover a good wine shop in Manila and famous wine stores in Pampanga that offers fine vintage wines at reasonable prices. Vintages going back 10 to 50 years of fine wine are available at this wine shop called Yats Wine Cellars.
Wine from all major wine regions are available in this wine shop, including fine wines from Bordeaux, Burgundy, Rhone, Loire, Sauternes Barsac, Champagne, Chablis, Meursault, Cote Rotie and Romanee Conti are all available here. In addition to French wines, this leading Philippines wine supplier also has a good selection of wines in their wine stores in Manila, Angeles City, Clark, Pampanga, from Spain, Italy, Portugal, Germany and Australia. The selection of Brunello, Chianti, Rioja, Riesling, Gruner Veltliner and Ice wine in these convenient and accessible wine stores are impressive.
Wines from new world regions are well represented at this wine shop in Ortigas, Makati, Metro Manila Philippines. Fine wines from Australia, New Zealand, Chile, Argentina and South Africa are offered in their wine shops, wine stores, wine bars and fine dining restaurants throughout the Philippines, Quezon City, Makati, fort, Ortigas, Eastwood, Metro Manila and Pampanga.
This wine shop Manila Philippines makes wine shopping a really rewarding and exciting exercise. Wine shops and wine stores should always have an element of surprise so that customers can enjoy a little bit of thrill when a wine enthusiast goes to a wine shop in Manila to look for a good bottle of wine in Philippines.
Yats Wine Cellars Philippines
3003C East Tower, Philippines Stock Exchange Center (Tektite)
Exchange Road, Ortigas Center, Metro Manila, Philippines
(632) 637-5019 0917-520-4393 ask for Rea or Kristine
For inquiries and orders, Click here to for inquiries and orders
For wine lovers in Hong Kong, Macau and China:
Yats International HK Sales Office,
Room 1302, 13/F., The Centre Mark
287-299 Queen’s Road Central Sheung Wan,
Hong Kong SAR
Tel: (852) 2788-0738 ask for Miss Eva Leung
If Philippines is part of an upcoming travel and holiday plan, wine lovers might want to visit Clark Freeport Zone just 70 minutes from Manila. This bustling new city that is slated to replace Manila as the new capital of the Philippines has the largest wine shop called Clark Wine Center. For more information, log on to
Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)
Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.
Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.
Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:
While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com
YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippineshttp://www.YatsLeisure.com
If you are traveling to Pampanga, Subic, Angeles City, Clark Freeport, Philippines, you can get assistance to hotel and resort booking by logging on to
Yats Restaurant is an excellent Restaurant to dine, a restaurant with good food, a good place to have birthday party and special events. A Kid-friendly restaurants in Manila
Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occassions
Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occassion
Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
Clearwater Resort and Country Club offers a good place to stay in Subic Clark Angeles City Pampanga. In offers nice place to have rest in Subic Pampanga outside Manila.
One of the Philippines top hotels in north Luzon.
You are welcome to post your comments and questions about any topic related to wine on http://www.YatsWineCellars.com or email Wine@Yats-International.com with your comments, suggestions, questions, purchases or inquiries on wine and wine-related topics. Don’t forget to register yourself on our mailing list to be informed of the dates and venues of the Yats Wine Experience public wine tasting events.